Global Shifts and Segmentation in the Beer Market
A major structural shift is the widespread trend of premiumization. Consumers are increasingly moving away from inexpensive, mass-produced beers and choosing higher-quality, often imported, or super-premium domestic brands. Parallel to this, the craft beer revolution continues to thrive globally, offering consumers a vast array of unique flavor profiles, locally sourced ingredients, and specialized brewing techniques that emphasize artisanal quality over large-scale production.
Another defining trend is the rapid growth of the low-alcohol and non-alcoholic (NoLo) beer segment. Driven by consumers seeking options for moderation and healthier lifestyles, NoLo beers allow individuals to participate in social drinking occasions without the effects of alcohol. This focus on health and moderation is forcing brewers to innovate continuously, developing products that maintain the complex flavors of traditional beer without the high alcohol content.